About

ICM – Understanding People at Work

ICM is a measurement platform supported by artificial intelligence (AI), specializing in organizational psychology and culture analytics.
It gathers employee insights through smart surveys and transforms them into scientific analyses—helping organizations make data-driven decisions and achieve sustainable performance.

Our Vision

To be the world-leading platform for organizational culture analysis.

Our Mission

Empower leaders to make data-driven decisions that connect strategy, culture, and human performance.

Our Approach

Through Strategy 2 Employee®, we align strategic direction with culture and day-to-day experiences—asking what people truly feel and need to perform at their best.

Our Values

Scientific Rigor
Transparency & Accuracy
Human-Centered Innovation
Sustainable Impact
Simplicity in Design

Accreditations (concise)

Princess Nourah Bint Abdulrahman University
Transparency & Accuracy
EAWOP
Harvard Business Review

Core Components

OHBI & EX Measurement System
Interactive Dashboards
Bilingual Analytical Reports
Smart Analytics Engine
Time-Based Monitoring

Platform

Label: ICM – Smarter Culture, Better Workplaces
Tagline: Turn Data into Actionable Decisions

What It Is

An interactive, bilingual platform for real-time measurement, analytics, and automated reporting—benchmarked against thousands of organizations.

Privacy & Security

Compliant with SDAIA and NCA to safeguard employee data.

How It Works

Data Collection — Smart, customizable surveys
Intelligent Analysis — Algorithms uncover behavioral patterns & benchmarks
Results Dashboard — Visual insights into culture, engagement, and experience
Action Planning — Practical recommendations with measurable outcomes
Continuous Monitoring — Track progress over time

Results You Can Expect

Clear culture & engagement insights
Predictive indicators such as turnover or burnout risks
Data-driven decision-making
Continuous improvement over time